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发表于 2010-5-1 10:55:11
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Today's society is a competitive society, while the global economy is basically in a buyer's market. As for China, with the reform and opening up, economic boom, a buyer's market is gradually taking shape.
As a buyer's market, supply exceeds demand, reduce the heterogeneity of the product or service, it is difficult to achieve differentiation, especially in the core function of the value difference is almost zero. Extremely rich in such commodities, differences
Not obvious in the buyer's market conditions, the company or its products how to establish their own characteristics to distinguish between the competitors, how to attract users to its own distinct personality, this is the need for business-to-own
Make the right product positioning, with a good business strategy and innovation to develop its own brand market. This paper will explain the definition of starting the brand, research the brand positioning and brand development strategy
Combined with current market conditions make the brand innovative ways about the brand.
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