英语好的请进,汉译英,论文急用
浅谈品牌策略与创新内 容 提 要
当今的社会是竞争的社会,而全球的经济基本处于买方市场。就中国而言,随着改革开放的深入,经济飞速发展,买方市场正逐步形成。
作为买方市场供给大于需求,产品或服务的异质减小,很难实现差异化,特别是核心功能价值差别几乎为零。在这种商品极大丰富,差异性
不明显的买方市场条件下,企业或者其产品如何树立自身的特色以区别竞争对手,如何以自己鲜明的个性吸引用户,这正是需要企业对自身
的产品作出正确的定位,以良好的策略和创新手段开拓企业自身品牌的市场。本论文将从阐述品牌定义入手,研究品牌定位及品牌发展策略,
并结合当今市场的品牌状况提出一些关于品牌创新的方法。
关键词:品牌 策略 创新
请英语好的兄弟,帮忙翻译一下,另外有不通顺或者更好词语表达的,麻烦帮我改正一下,第一次写论文,没什么经验,谢谢各位了 Today's society is a competitive society, while the global economy is basically in a buyer's market. As for China, with the reform and opening up, economic boom, a buyer's market is gradually taking shape.
As a buyer's market, supply exceeds demand, reduce the heterogeneity of the product or service, it is difficult to achieve differentiation, especially in the core function of the value difference is almost zero. Extremely rich in such commodities, differences
Not obvious in the buyer's market conditions, the company or its products how to establish their own characteristics to distinguish between the competitors, how to attract users to its own distinct personality, this is the need for business-to-own
Make the right product positioning, with a good business strategy and innovation to develop its own brand market. This paper will explain the definition of starting the brand, research the brand positioning and brand development strategy
Combined with current market conditions make the brand innovative ways about the brand.
别忘了格式:
Discussion about Brand Strategy and Innovation
SUMMARY:.....
KEY WORDS:.....
直接用GOOGLE翻译的不太好,会有很多语病,建议楼主修改一下。 谢谢2楼的哥们
和三楼哥们的提醒
已经在百度知道找到好多了
正在逐个筛选 There are many professional terms in this artical, which is difficult for me to translate it.
Sorry about that. Hopes you have done.
Wish you luck.
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